Search Engine Optimization Course

Course Content

Module 1: Introduction to SEO

Lesson 1: What SEO is and why it matters
Lesson 2: How search engines work
Lesson 3: Organic search vs paid ads
Lesson 4: The benefits of SEO for businesses
Lesson 5: Overview of Google search results
Practical exercise: Analyze the first page of Google search results for a keyword.

Module 2: Keyword Research

Module 3 – Lesson 3: On-Page SEO

Module 4 – Content SEO

Module 5 – Technical SEO Basics

Module 6 – Google Business Profile & Local SEO

Module 7 – Link Building

Module 8 – SEO Strategy & Client Work

A course by

Skill-Tent Academy

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Search Engine Optimization Course

Course Content

Module 1: Introduction to SEO

Lesson 1: What SEO is and why it matters

Lesson 2: How search engines work

Lesson 3: Organic search vs paid ads

Lesson 4: The benefits of SEO for businesses

Lesson 5: Overview of Google search results

Practical exercise: Analyze the first page of Google search results for a keyword.

Module 2: Keyword Research

Lesson 1: What keywords are.

Lesson 2: Types of keywords (short-tail and long-tail)

Lesson 3: Understanding search intent.

Lesson 4: Tools for keyword research Choosing the right keywords Tools introduced – Google Keyword Planner, Ubersuggest, Answer The Public

Practical exercise – Find 10 keywords related to a business.

Module 3 – Lesson 3: On-Page SEO

Lesson 1: Title tags and Meta descriptions

Lesson 2: Header tags (H1, H2, H3)

Lesson 3: Image optimization

Lesson 4: Internal linking and URL structure

Practical exercise: Optimize a sample blog page.

Module 4 – Content SEO

Lesson 1: Writing SEO-friendly content

Lesson 2: Search Intent Optimization

Lesson 3: Content Structure

Lesson 4: Using Keywords Naturally

Lesson 5: Using keywords naturally

Module 5 – Technical SEO Basics

Lesson 1: Website speed

Lesson 2: Mobile friendliness

Lesson 3: Site Structure

Lesson 4: Indexing and Crawling

Lesson 5: XML Sitemaps

Module 6 – Google Business Profile & Local SEO

Lesson 1 – Google Business Profile & Local SEO

Lesson 2 – Local ranking factors

Lesson 3 – Optimizing business listings

Lesson 4 – Getting reviews

Lesson 5 – Using Google Maps for visibility

Practical – Create and optimize a business listing.

Module 7 – Link Building

Lesson 1 – What backlinks are

Lesson 2 – Types of backlinks

Lesson 3 – Safe link-building strategies

Lesson 4 – Guest posting

Lesson 5 – Business directories

Practical – Create a list of websites for backlinks.

Module 8 – SEO Strategy & Client Work

Lesson 1 – SEO audit basics

Lesson 2 – Creating an SEO strategy

Lesson 3 – SEO for small businesses

Lesson 4 – Freelancing opportunities in SEO

Lesson 5 – Pricing SEO services

Practical – Perform a mini SEO audit.

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