Social Media Management

MODULE 1 — INTRODUCTION TO SOCIAL MEDIA MANAGEMENT

Lesson 1 – What Social Media Management Really Is
Lesson 2 – Difference Between SMM, Social Media Marketing & Digital Marketing
Lesson 3 – The Role of a Social Media Manager
Lesson 4 – Understanding the Social Media Ecosystem
Lesson 5 – Types of Social Media Platforms (Owned, Paid, Earned)
Lesson 6 – Career Opportunities & Industry Pathways
Lesson 7 – Nigerian + Global Case Studies
Practical Tasks – Analyze 3 brands across 3 platforms. Identify the audience each brand targets.

MODULE 2 — SOCIAL MEDIA STRATEGY DEVELOPMENT

Lesson 1 – Understanding the Brand (Brand Audit)
Lesson 2 – Market & Competitor Research
Lesson 3 – Customer Persona Creation
Lesson 4 – Choosing the Right Platforms
Lesson 5 – Setting SMART Goals
Lesson 6 – Value Proposition for Social Media
Lesson 7 – Brand Voice & Tone Guidelines
Lesson 8 – Creating a Social Media Strategy Document
Practical Tasks – Build a customer persona for a Nigerian SME. Develop a mini social media strategy
Tools – Miro, Notion, Google Docs, Trello

MODULE 3 — CONTENT CREATION & PLANNING

lesson 1 – Understanding Content Pillars
Lesson 2 – Content Buckets and Mapping
Lesson 3 – Writing Captions That Convert (Copywriting)
Lesson 4 – Hashtag Research
Lesson 5 – Storytelling for Social Media
Lesson 6 – Monthly Content Calendar Creation
Lesson 7 – Trend Analysis
Lesson 8 – Using AI for Content Creation (ChatGPT, Jasper, Gemini)
Practical Tasks – Create 12 different types of posts. Write captions using different tones. Produce a 30-day content calendar
Tools – Canva, CapCut, Google Sheets, ChatGPT

MODULE 4 — GRAPHIC DESIGN FOR SOCIAL MEDIA

Lesson 1 – Principles of Design (Contrast, Hierarchy, Alignment)
Lesson 2 – Color Psychology
Lesson 3 – Fonts & Branding
Lesson 4 – Carousel Design
Lesson 5 – Story Templates
Lesson 6 – Reusable Brand Templates
Lesson 7 – Creating Branded Assets
Practical Tasks – Design a brand kit. Create 5 carousels, 5 stories, 5 flyers
Tools – Canva, Figma (optional)

MODULE 5 — VIDEO CONTENT & EDITING (Reels, TikTok & Shorts)

MODULE 6 — SOCIAL MEDIA PLATFORM MASTERY

Lesson 1 – Instagram – Algorithm, Reels, Stories, Carousel optimization
Lesson 2 – Facebook – Pages, Groups, Community building
Lesson 3 – LinkedIn – Professional branding, B2B communication
Lesson 4 – TikTok – Trends, viral patterns
Lesson 5 – Twitter/X – Fast-paced communication & authority building
Lesson 6 – YouTube Shorts
Lesson 7 – WhatsApp Channels
Practical Tasks – Perform a platform audit for 1 Nigerian brand per platform

MODULE 7 — COMMUNITY MANAGEMENT

MODULE 8 — SOCIAL MEDIA ADVERTISING

Lesson 1 – Introduction to Facebook & Instagram Ads
Lesson 2 – Understanding Objectives
Lesson 3 – Pixel Setup
Lesson 4 – Custom Audiences
Lesson 5 – Interest Targeting
Lesson 6 – Creating Ad Creatives
Lesson 7 – Ad Copywriting
Lesson 8 – Ad Budgeting (using Nigerian examples)
Lesson 9 – Reading Ad Metrics
Lesson 10 – A/B Testing
Practical Tasks – Create a ₦1,000 trial ad. Analyse an ad performance report

Course Content

MODULE 1 — INTRODUCTION TO SOCIAL MEDIA MANAGEMENT

Lesson 1 – What Social Media Management Really Is

Lesson 2 – Difference Between SMM, Social Media Marketing & Digital Marketing

Lesson 3 – The Role of a Social Media Manager

Lesson 4 – Understanding the Social Media Ecosystem

Lesson 5 – Types of Social Media Platforms (Owned, Paid, Earned)

Lesson 6 – Career Opportunities & Industry Pathways

Lesson 7 – Nigerian + Global Case Studies

Practical Tasks – Analyze 3 brands across 3 platforms. Identify the audience each brand targets.

MODULE 2 — SOCIAL MEDIA STRATEGY DEVELOPMENT

Lesson 1 – Understanding the Brand (Brand Audit)

Lesson 2 – Market & Competitor Research

Lesson 3 – Customer Persona Creation

Lesson 4 – Choosing the Right Platforms

Lesson 5 – Setting SMART Goals

Lesson 6 – Value Proposition for Social Media

Lesson 7 – Brand Voice & Tone Guidelines

Lesson 8 – Creating a Social Media Strategy Document

Practical Tasks – Build a customer persona for a Nigerian SME. Develop a mini social media strategy

Tools – Miro, Notion, Google Docs, Trello

MODULE 3 — CONTENT CREATION & PLANNING

lesson 1 – Understanding Content Pillars

Lesson 2 – Content Buckets and Mapping

Lesson 3 – Writing Captions That Convert (Copywriting)

Lesson 4 – Hashtag Research

Lesson 5 – Storytelling for Social Media

Lesson 6 – Monthly Content Calendar Creation

Lesson 7 – Trend Analysis

Lesson 8 – Using AI for Content Creation (ChatGPT, Jasper, Gemini)

Practical Tasks – Create 12 different types of posts. Write captions using different tones. Produce a 30-day content calendar

Tools – Canva, CapCut, Google Sheets, ChatGPT

MODULE 4 — GRAPHIC DESIGN FOR SOCIAL MEDIA

Lesson 1 – Principles of Design (Contrast, Hierarchy, Alignment)

Lesson 2 – Color Psychology

Lesson 3 – Fonts & Branding

Lesson 4 – Carousel Design

Lesson 5 – Story Templates

Lesson 6 – Reusable Brand Templates

Lesson 7 – Creating Branded Assets

Practical Tasks – Design a brand kit. Create 5 carousels, 5 stories, 5 flyers

Tools – Canva, Figma (optional)

MODULE 5 — VIDEO CONTENT & EDITING (Reels, TikTok & Shorts)

Lesson 1 – Intro to Short-Form Video

Lesson 2 – Script Writing for Reels

Lesson 3 – Shooting with a Smartphone

Lesson 4 – Editing with CapCut

Lesson 5 – Adding Transitions, Music & Text

Lesson 6 – Exporting Quality Content

Lesson 7 – Video Trends & Hooks

Practical Tasks – Create 2 reels and 2 TikTok videos. Edit a promo video using CapCut

MODULE 6 — SOCIAL MEDIA PLATFORM MASTERY

Lesson 1 – Instagram – Algorithm, Reels, Stories, Carousel optimization

Lesson 2 – Facebook – Pages, Groups, Community building

Lesson 3 – LinkedIn – Professional branding, B2B communication

Lesson 4 – TikTok – Trends, viral patterns

Lesson 5 – Twitter/X – Fast-paced communication & authority building

Lesson 6 – YouTube Shorts

Lesson 7 – WhatsApp Channels

Practical Tasks – Perform a platform audit for 1 Nigerian brand per platform

MODULE 7 — COMMUNITY MANAGEMENT

Lesson 1 – Handling Comments, DMs & Mentions

Lesson 2 – Building Organic Engagement

Lesson 3 – Managing Online Reputation

Lesson 4 – Dealing with Negative Comments

Lesson 5 – Customer Service Techniques

Lesson 6 – Social Media Crisis Management

Practical Tasks – Respond to 20 simulated customer messages. Create a response template file

MODULE 8 — SOCIAL MEDIA ADVERTISING

Lesson 1 – Introduction to Facebook & Instagram Ads

Lesson 2 – Understanding Objectives

Lesson 3 – Pixel Setup

Lesson 4 – Custom Audiences

Lesson 5 – Interest Targeting

Lesson 6 – Creating Ad Creatives

Lesson 7 – Ad Copywriting

Lesson 8 – Ad Budgeting (using Nigerian examples)

Lesson 9 – Reading Ad Metrics

Lesson 10 – A/B Testing